File under: Too little, too late.
Philadelphia Eagles running back LeSean McCoy issued an apology on Monday for his profane and classless public spat via Twitter with his baby Mama Steph late on Saturday night. In it, he expresses remorse at how his actions impacted his family, fans and the Eagles organization. He also comments at length about his desire to be a “great” father and a positive role model for his son. McCoy also apologizes for predictably claiming that his account was hacked shortly before deactivating his Twitter profile:
In light of the recent events that played out over Twitter this past weekend, I would like to express how deeply sorry and remorseful I am to my family, the Philadelphia Eagles, my fans, and every young person who views me as a role model. This is not who I am as a person, nor the image I ever wanted to portray of myself. It’s definitely not the example I want to set for my son.
My Twitter account was not hacked. I take full responsibility and I apologize for trying to make it seem like it was not me. Due to my bad judgment and frustration, I allowed a very personal matter to be played out on a social network, of all things. It was immature and unprofessional for me to do so and to encourage others to join in.
As a parent , emotions are often magnified when there are stressful and emotional situations concerning them.I take great pride in being a good father and strive to one day be a great one. I’ve always done everything in my means to provide for my son financially, emotionally, and most importantly with my time and heart. I am sick over the fact that my actions have caused pain to him and all involved. I have decided to handle this matter privately from here on out and I thank everyone for their continued support.
One can only hope that, more than anything, McCoy will truly take his words about fatherhood to heart and think about his son before acting in the future.
In light of McCoy’s actions, many have wondered if teams should shut down the social media usage of their athletes. That is absolutely not the right way to handle such matters, as it is, in effect, not managing the situation at all. Social media can be an incredibly powerful marketing tool for players and teams, providing unprecedented ways for fans to connect with them. For those who act out as Shady did, the issue is not Twitter. It’s not Facebook or Instagram. It’s a lack of common sense. If it doesn’t come out in one form it will in another. Perhaps social media teaches in a very public forum a critical lesson for those who missed it many times previous: a lesson in common sense.